For this project, I developed a unique brand identity for an ice cream shoppe named Cold Cauldron. Located in Salem, Massachusetts, the shoppe is inspired by the town’s rich folklore. The brand’s identity captures this magical and mysterious atmosphere through its unique flavors and visual elements. I designed a cohesive brand identity that included logo variations, icons, patterns, a style guide, and a range of branded collateral materials. Each design decision was crafted to evoke a sense of whimsy and curiosity, ensuring Cold Cauldron’s distinctive and memorable presence stands out against its competitors in the Salem market.
