During my senior-year internship with ODD+EVEN, I led the rebranding project of For the Deaf Girl as they were preparing to expand their reach across social media and print publications. Acting as the lead designer for the project, my goal was to develop a brand identity that would convey professionalism while resonating with a younger demographic through fun and dynamic design elements. I designed a cohesive brand identity that included logo variations, icons, a color palette, a style guide, and various collateral materials. I also developed their sub-brand The Deaf Social. The new brand identity ensures For the Deaf Girl will maintain a consistent and recognizable presence across all platforms.
