In this project, my partner and I developed a conceptual brand identity for Mammoth Cave National Park’s first annual classic rock festival. Our aim was to capture the spirit of classic rock and the natural beauty of the caves, creating a sense of nostalgia, energy, and adventure. The branding, designed to attract both classic rock enthusiasts and nature lovers, was applied consistently across promotional materials, merchandise, tickets, stage set-ups, and digital media, ensuring a memorable and cohesive experience throughout the three-day Mammoth Music Festival.
Designed in collaboration with Kim Witte.
